If you don't wear a suit Monday through Friday, you may very well start your day by reaching into your tee shirt drawer to pull out whatever shirt is on top of the semi folded pile. Digging deep for that Colt 45 shirt from Fast Times at Ridgemont High takes some work and the whereabouts of your Scorpions concert tee remains a mystery.
For old goats like us, wearing tee shirts sans graphic feels appropriate and definitely something we grew up wearing back when it was standard issue for truckers, bikers and your average greasers who needed a place to hold their smokes.
Put what you want in it, or nothing at all. To us, it has always been a cool feature without having to blast the latest ironic message for the rest of the world to see.
Made in California, as it should be.