1. What's Selvedge?
Originally known as a self-edge, the term used since the 14th c. for a narrow tightly woven band on either edge of fabric parallel to the warp that prevents fabric from raveling. Modern weaving machines produce wide fabric and the weft (horizontal) yarn is cut on every pick (weft insertion). The selvage from antique narrow shuttle looms is formed as the shuttle passes back and forth during weaving. Since the yarn is not cut, the selvage is tightly bound and forms a clean edge. These old shuttle looms predate WWII and run on original wooden parts driven by leather belts creating a beautiful sound while making some of the most sought after denim in the world.
2. What's Raw Denim?
Raw or "dry" denim refers to fabric that has not been wet processed or manipulated in any way prior to purchase. By leaving the fabric in its original state, it is the wearer that determines the aging characteristics of their jeans. This “story” is told over time and is based on the wearer’s daily life and what they do in their jeans. After just a few days of wear, the jeans become completely personal and unlike any other pair in the world.
Tony Patella and Pete Searson have been like-minded friends since 1990. Their love for durable goods, their respect for where they came from and who made them is found in their brand. "We are 100% committed to the city of San Francisco and will make our jeans here and only here, forever. This place is the home of blue jean culture as we know it and moving production somewhere else to save a couple of bucks just won't happen. If you know us, you know this to be true..."
2008/09 represented the worst of times for all industries. The global economy suffered and people were redefining their own buying habits. Disposable purchases were now unjustifiable; yet people still needed something to replace what was old and worn. Tellason began at this time with a clear focus on one item, the John Graham Mellor, slim straight fit. It was made with great care and precision with close attention to the finishing details and most important, the fit.