Tony Patella and Pete Searson are serious about denim. They're also artisans, storytellers and guardians of an American tradition quickly fading into folklore. We discuss the closure of the Cone Mills, White Oak plant and it's fall out. As well, we discuss Tellason's authentic approach as a brand to earn one customer at a time. And why focusing on quality over quantity is winning them fans and retailer praise. How refreshing is that? We dive into many areas of denim including how to wash your jeans properly while literally standing in them, while in your shower! We'll hear what to look for in a pair of jeans and why they can cost so dang much! And a whole bunch more on this episode of Brevity Code!