When you own a denim company, there are choices to make. Do we chase the fashion unicorn and fight for space in the stretchy, flash in the pan latest and greatest, or just relax and make things that could have been made 75 years ago that are still important today. After all, this stuff is made of cotton and like it or not, will wear out at some point. Of course, our eye has always been on quality, quality, quality so at the very least, the jeans (or jacket) you get from us will last longer than the average equivalent out there and will look good along the way.
Naturally, we started with the 5 pocket jean, but quickly aspired to make our own classic denim jacket.